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Challenge
Nonprofit leaders from across the United States need skills
to be more effective in helping their organizations recruit
participants and members.
Response
As a faculty member at the Aspen Summer Institute, developed
a hands-on process which engaged 60 participants in a full-day
seminar.
Using
their own nonprofit organizations as case studies, explored
and analyzed a series of core marketing questions. These thoughts
resulted in the development of basic marketing plans and an
understanding of how that would apply to any organization
in which they play a leadership role.
Led
discussion the group through series of marketing questions,
taught each the group how to learned how to develop a marketing
plan for their own organizations.
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