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Challenge
Recruitment and Advocacy
Response
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Gathered community leadership to focus on key target markets
and desired outcomes.
• Framed and compared questions related to self-perception
with beliefs held by key constituencies (prospective parents,
students, and community leaders)
• Challenged organizations to build and share internal
marketing capacity around the issue of student recruitment.
• Developed ideas to leverage resources from those organizations
within and those outside of the consortium.
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