What is the 50% off program sponsored by The AVI CHAI Foundation?
The AVI CHAI Foundation is offering to pay 50% of the cost of any high school campaign that has been created by Out of the Box Advertising. The goal of the program is to provide effective recruitment tools to Jewish High Schools that need to boost enrollment. The offer is only available to Jewish High Schools and only for a limited time. Click here to see the 4 available High School campaigns, e-mail us, or call us at 818-985-9971 for more information.

How much does a campaign cost?
Campaign prices are listed on each display page (click to creative services and look through a list of campaigns). They generally range from $3500 to $5000.

If you would like to contract with Out of the Box Advertising for a unique, non-packaged campaign, price quotes are available. Please contact us for more information.

What comes in each campaign?
Most of the time campaigns come with a mix of ads, flyers, postcards, and some fundraising materials. Specific details are listed on each display page (click to creative services and look through a list of campaigns).

Will campaign add-ons such as websites and brochures be available soon?
Campaign add-ons are planned and will be available in the coming months. Please contact us if you would like to purchase or help us develop additional marketing pieces.

How long will we be able to use the campaign?
The rights on most campaigns extend to you for 3 years (a few are 2 years long) and can be renewed annually after that time period. During the entire license period, you must use the Out of the Box Advertising © line on each of your items – even if you make modifications to the pieces. All modified or derivative materials may only be used while your organization retains the license to a campaign.

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Will my competitors be able to buy the same campaign as me?
No. Each organization that purchases a campaign owns it exclusively in their local area. Out of the Box Advertising will re-sell the campaign in other cities and regions that do not compete with your organization. Local competitors, on the other hand, will only be able to purchase other campaigns in our inventory.

What electronic format will my files be in?
Every campaign comes in both Adobe InDesign® and Microsoft Publisher® for PC. The first program is a creative industry standard; most graphic designers, printers, and newspapers will be able to use this program. Publisher is very similar to Microsoft Word® in its style and is quite straightforward. Many printers and newspapers can accept ads in this format as well. The program is available at most office or electronics stores (ex. Staples®, Office Depot®, Costco®) for approximately $139, although it may already be bundled in your Microsoft Office® software package.

Can I make changes to the campaign once I buy it?
Yes. The philosophy behind Out of the Box Advertising is that you should have the full flexibility to make changes to campaigns. Since you will have the files, you can do this on your own, or feel free to contact us for customization services.

Remember that even after you make changes, the Out of the Box Advertising © line must remain on your materials. Additionally, all modified or derivative materials may only be used while your organization retains the license to a campaign.

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What are my limitations with the photos that have been provided?
You may use the photos to promote your organization in ads, flyers, postcards, brochures, etc. as long as you retain the license rights to the campaign and in no other way whatsoever. As an example, you may not give away, loan, sell, or use the photos to any person or entity – that was the understanding that Out of the Box Advertising had with each of the photo subjects (and in many cases, their parents/guardians).

Can I combine campaigns or buy more than one?
Second campaigns can be purchased at a slight discount, but unless you feel that it is critical to prevent one of your competitors from running a specific campaign, we wouldn’t encourage that purchase. Generally speaking, combining campaigns is a recipe for projecting an inconsistent message in the marketplace. Even Proctor & Gamble®, with its immense marketing budget tries to have one message per product.

How can I order a campaign?
Contact us via e-mail at info@ootba.com or via phone at 818-985-9971. In the near future you will also be able to purchase campaigns via this website (www.ootba.com).

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